Most founders don't have a knowledge problem.
They have a question problem.
You're working hard. Something still isn't moving. The advice keeps coming but nothing resolves. What's missing isn't more input â it's the right question. And sometimes, someone willing to be honest about what they actually see.
The Real Moments
Not more advice.
Not a programme.
Something more specific.
You've probably been through the ecosystem already â an accelerator, a mentor network, a pitch competition. You've gotten feedback. You've refined the deck. You've iterated.
And something still isn't resolving.
What most founder support is designed to deliver is information, frameworks, and encouragement. What it rarely delivers is someone who will look at what's actually happening and tell you the truth about it.
That's what this is.
Three ways to work together:
Activate â Surgery
On-demand, 1:1 sessions for founders at a specific decision point. One session, one real unlock. For when something isn't moving and you need someone to tell you why.
Enable â Foundersâ Monday
A recurring development environment for early-stage founders. Small group. Runs in seasons. Designed to compound â because development isn't a one-time event.
See it in action: travel through Season 1.
Embed â Fractional Partnership
For founders who need an operator inside the business, not just alongside it. Commercial strategy, team dynamics, operational design â from inside the room.
ChatGPT has never really pushed back. It's a superb execution partner and a genuinely terrible thinking partner â because it's constitutionally unable to tell you which assumption you're building on that, if it's wrong, makes the whole thing wrong.
That's not a criticism of AI. It's a description of a gap.
The founders who get the most from working with me aren't the ones who need more information. They're the ones who need contact with reality â sooner. Someone who's been in the operational room, who will look at what they're actually building and say: that's the question you're asking. Here's the one you should be asking.
You already have an AI that agrees with everything you say.
Matt Hillier
Advisor, operator, and founder of the third way.
20+ years building businesses from pre-revenue to nine-figure scale.
Singapore-based. Working with founders across Southeast Asia.
Start with a conversation.
Not a pitch. Not an application. A conversation about what's actually happening in your business right now and whether there's a way I can help.
If there is, we'll design the right engagement. If there isn't, I'll tell you.